Identifying the target is often the most important part of the marketing process. Many times, a company overlooks obvious information within their own database. For example, a software client marketing software to architects hired AIM to purchase media. In reviewing his records (by size of company in terms of employees and annual sales), we were […]
Search Results for: Part 3
Inquiry Behavior In Trade Publications
The subject of inquiries to advertising is a topic that is always interesting. With the advent of the Internet, the topic has gained another emphasis and subsequent debate over their quantity and value “in the electronic age.” This is especially true in trade publications in the business-to-business environment. This is because of the “value” that […]
Findings from the Comprehensive Interviews of Attendees at the 2010 KBIS* Show
Introduction Interline Creative Group, Inc., a full-service marketing organization, exhibited at the 2010 K/BIS show. Their intention was to gather information useful to their clients. For this purpose, Interline retained Accountability Information Management, Inc. to conduct research in their booth. The offer was simple: $5 for 5 Minutes. Over the three days of the show, […]
About Us
Business success relies on understanding current and future trends, managing risk and identifying new opportunities. Accountability Information Management, Inc. (AIM) is a marketing research company with a special emphasis on business-to-business sales channels. Their multi-disciplinary team has the expertise to evaluate and advise on market conditions and movements. AIM helps companies ACCESS, UNDERSTAND and UTILIZE […]
Terms & Conditions
Accountability Information Management, Inc. Terms and Conditions of Website Usage Welcome to www.a-i-m.com. Please take notice that by continuing to use or browse this website you are agreeing to comply with and be bound by the following terms and conditions of use, which together with our Privacy Policy, governs Accountability Information Management, Inc. (AIM)’s relationship […]
Privacy
Commitment to Privacy Accountability Information Management, Inc. (www.a-i-m.com) is committed to providing access to services and information online in a manner that respects and protects your privacy. This statement describes our information collection practices and explains how we use and protect your personal information. Scope This statement applies only to information collected by this web site. […]
How We Study Advertising
The study of advertising has been going on since advertising began. At its most rudimentary form, measurements of advertising are comprised of responses to the messages. At its most sophisticated form, research attempts to study the hidden influences of the messages, which can take place psychologically well after that message was received by the […]
Magic Carpet Ride
Alibaba does not allow third parties to track its sales conversion information. In fact, tracking data on Alibaba is only accessible to companies that sign up to use its Alimama tech stack. eMarketer says Alibaba will account for 31.9 percent of digital ad revenues in China this year. Alibaba expects revenues to grow between 45% […]