Search Results for: Part 3

“Finding, developing and completing case histories using research produces positive results.” PROBLEM A national association was interested in developing a series of case studies for their website to showcase the benefits and uses of their materials in various commercial projects. The organization had limited staff and the resources needed to identify potential projects, find key […]

“A combination of phone, email and in-person research provides valuable market feedback.” PROBLEM A national company’s new product team was interested in exploring the commercial faucet market to learn more about the market’s preference for styles and types of faucets.  The company was developing a new line of faucets and was looking for market feedback […]

“Finding a Path to Customers and Prospects in a Crowded Marketplace can be Complex.” PROBLEM Over the past several years, AIM research has helped clients in the B2B arena study their target audiences and evaluate their position in a market. Conducting customer satisfaction studies, brand awareness research, new product development testing, purchase and buying trend […]

“Virtual focus groups with building owners, designers, architects and engineers delivers results. “ PROBLEM In two-step distribution, it is critical for product manufacturers to keep professionals who influence a product’s purchase (often called influencers) up to date on new products and remind them of the features and benefits their product or service provides.  Post COVID […]

“Out-of-the-box thinking can help companies uncover barriers and find solutions to market entry.” PROBLEM An international manufacturer involved in the plumbing industry was planning to introduce a new product to the U.S. market that would use new technology not yet found in the market. While the product was successful in other countries around the world, […]

  “Targeted research plan produces current and relevant market insight to drive creative marketing program.”  PROBLEM An international association involved with commercial building operations was concerned that mechanical and design engineers were not requiring the use of tested, certified and rated HVAC products in their commercial project specifications. To help address this issue, the association […]

“Using market sales Information to determine market potential and preferences for new products. “ PROBLEM A national company was planning to develop a series of new products for the residential market but needed to gain a better understanding of how large the market was and identify consumers’ preferences for specific styles and types of plumbing […]

“Talking to target audiences can help a product manufacturer identify obstacles AND opportunities.” PROBLEM A product manufacturer wanted to learn more about how data from the operations of commercial buildings was being collected, analyzed and distributed. As more and more functions like heating, lighting and water usage within a building were becoming a part of […]

“Group Discussions with Showroom Consultants Provides Valuable Market Insight. “ PROBLEM An international manufacturer was interested in adding a new product line to their existing product suite. While this company had experience and a leadership position with other products in the category, they were not completely familiar with the market’s preferences within this product segment. […]

“Ongoing Secret Shopping Research Helps Maximize Key Performance Indicators. “ PROBLEM After implementing a full-scale repair and service program, a national company was interested in conducting after-sale service research to evaluate their service performance against key competitors in the market. The client had specific key performance indicators (KPIs) they wanted to measure such as speed […]

Timely Member Feedback Assists Association React, Adapt and Survive! Problem During the first few months of the 2020 COVID pandemic, an international association wanted to learn more about what type of impact the COVID pandemic would have on their association and their membership.  In addition, they wanted to identify specific areas where their members may […]

Ongoing Spec Analysis Helps Product Manufacturers Stay Ahead of Competition Problem Monthly specification analysis can be used to monitor a brand’s presence in the commercial market and uncover new opportunities to help companies beat their competition. Knowing where and how a brand is specified within commercial specifications is key to maximizing the chance of getting […]

Listening to Customers on an Ongoing Basis Helps Manufacturer Stay on Top Situation Today the B2B marketplace is changing more rapidly than ever before[1]. To build and maintain a company’s position in the market, it is important to stay “connected” with customers. Therefore, evaluating and monitoring customer satisfaction with a company’s products and services is […]

Consumer Panels Help Deliver Target Research Within a Limited Budget Taking A Sneak Peek at Consumer’s Awareness & Preferences Supports Your Product Development Efforts Consumer Panels Help Deliver Target Research Within a Limited Budget PROBLEM A U.S. product manufacturer was interested in developing a new skin care product line with natural, healthy ingredients that would […]

Benchmark Wage & Labor Research Keeps Companies On Top in Competitive Job Market Problem Due to COVID, supply chain issues and an increase in the number of baby boomers retiring, the labor market is under pressure to provide higher wages and more benefits[1]. Depending on the industry and the job classification, the demand for qualified […]

Brand Awareness & Market Position Study Problem A building product manufacturer came to AIM to help them understand more about their customers and the market in order to strengthen and grow their business. To increase and maintain business, product manufacturers must start with their customer base. They need to know how they use products, why […]

Problem Professional associations often compile or conduct market research to benefit their members or to help promote the association. Many times, these industry reports are conducted annually to provide the association with up-to-date information and also provide a basis of comparison from year to year. While there are many methods and formats for conducting and […]

Problem Many manufacturers are looking for ways to get their foot in the door with new projects that are in the planning stages and have a potential need for their product. In a two-step distribution sales situation, it is often the responsibility of the manufacturer’s rep to find and connect with the architect, designer, contractor […]

Problem A major U.S. manufacturer had developed a new coatings technology that would provide commercial and residential properties with a unique fabricated metal product that could create exciting design possibilities for both the exterior and interior of a building.  This manufacturer wanted to conduct exploratory research with designers and architects to find out if there […]