Reports

  Here is part 2 of our ongoing series of white papers examining an overall lack of accountability on both the publisher and advertiser sides of B2B. Every magazine sales rep will claim that their print publication is still their premier asset — which is not surprising given the higher revenues that print vehicles generate […]

    Disappearing audits and reader service cards, questionable e-circulation counts, and an overall lack of accountability on both the publisher and advertiser sides are keeping the B2B market in the dark in terms of what is being bought and sold. Publishers do not have a consistent selling proposition or differentiation, and surprisingly, they don’t […]

The response card as a vehicle to communicate has been debated for many years, especially with the advent of the Internet, which accommodates inquiries to websites directly. Many publishers dispense with the card. Others keep it, and continue the debate. Some, like I&S, re-institute it as a test or in conjunction with an advertiser investment. […]

Disappearing audits and reader service cards, questionable e-circulation counts, and an overall lack of accountability on both the media outlet and advertiser sides are keeping the B2B market in the dark in terms of what is being bought and sold. It is time for advertisers to take responsibility and demand accountability for what they are […]

The purpose of this white paper is to explore lead generation in BUILDINGS magazine. The paper will discuss advertising response behavior within that publication through various channels and, therefore, demonstrate the Internet’s impact on lead generation. Besides focusing on BUILDINGS, the report draws on Accountability Information Management, Inc.’s (AIM) studies of thousands of magazines over […]

Introduction Interline Creative Group, Inc., a full-service marketing organization, exhibited at the 2011 KBIS show for the second year. Our intention was to gather information useful to our clients – and to us. We commissioned Accountability Information Management, Inc. (AIM) once again and conducted over 100 interviews with designers, architects, showroom consultants and others. We […]

The subject of inquiries to advertising is a topic that is always interesting. With the advent of the Internet, the topic has gained another emphasis and subsequent debate over their quantity and value “in the electronic age.” This is especially true in trade publications in the business-to-business environment. This is because of the “value” that […]

Introduction Interline Creative Group, Inc., a full-service marketing organization, exhibited at the 2010 K/BIS show. Their intention was to gather information useful to their clients. For this purpose, Interline retained Accountability Information Management, Inc. to conduct research in their booth. The offer was simple: $5 for 5 Minutes. Over the three days of the show, […]

  The study of advertising has been going on since advertising began. At its most rudimentary form, measurements of advertising are comprised of responses to the messages. At its most sophisticated form, research attempts to study the hidden influences of the messages, which can take place psychologically well after that message was received by the […]

  Here is part 3 of our ongoing series of white papers covering the disappearance of audits and reader service cards. Our meetings with magazines and AIM’s own internal media analysis show that the percentage of circulation at B2B publications that is one-year qualified vanished (perhaps one of the reasons rep knowledge about circulation disappeared). […]

  So you think you know response? Part 5 of our series tells you the impact of disappearing reader service cards — and what you can do about it. Up until recently, most B2B publications bound a reader service card, or “bingo” card, in each issue. Each ad would have an inquiry number printed at […]

  Here is Part 4 of our series of white papers covering the disappearance of audits and reader service cards. From the publishers’ perspective, perhaps it’s largely a matter of cost why BPA or ABC isn’t pursued at the level it used to be: Paying for a full audit to be conducted by BPA or […]