“Dynamics That Will Shape The Future In The Age Of The Customer” is a 24 pager from Forrester that you can download here. Among the insights are: A prediction that one-third of companies in the B2C space will begin changing their business structure this year. Trust has now become the currency of business. And outline […]
What Are Advertisers Buying? Part 4: Audit versus Publisher Statements
Here is Part 4 of our series of white papers covering the disappearance of audits and reader service cards. From the publishers’ perspective, perhaps it’s largely a matter of cost why BPA or ABC isn’t pursued at the level it used to be: Paying for a full audit to be conducted by BPA or […]