We were recently asked questions about the Data Center Market, and thought we would share them with you. Please let us know how we can help your business development. Thank you. — Jim Nowakowski on behalf of AIM. What is the outlook for the data center sector in 2022? If you ask Google, you’ll get […]
Examining ADA Restroom Requirements: The foundation for accessible design
Universal design. Accessible design. ADA design. These terms all convey images of unattractive, institutional spaces. Yet, they are vital to life, and so are the people that design, operate, and maintain these spaces we rely on for our daily life. Accessible public restrooms are integral for any commercial space and are not just for the […]
Uncovering Opportunities for Door Hardware Through Specification Analysis
Using Mentions, Not Projects to Gain Share and Build Awareness with Architects To say that specifying door hardware is complex is an understatement. Hinges, pivots and pivot hangers, mechanical locks and latches, door closers etc. can all be specified from different manufacturers! Worse, consider the following “specification” language: “Door hardware supplier with warehousing facilities […]
Using Specification Analysis to Create a Marketing Strategy for Paint
Interior paints are used in every type of commercial facility. In fact, is there even one facility that does not use some type of paint on their walls or ceilings? For paint manufacturers to increase their position in the commercial market, they must continuously evaluate their presence in the designers’ specifications. The first obstacle is […]
Specifying Ceramic Floors – The Battle Between Aesthetics versus Function
Ceramic flooring is one of the oldest types of floor covering and has been used for many years in commercial and residential properties. The decision on whether to use ceramic flooring verses other types of flooring by architects and designers requires a variety of considerations. According to an article published by Facility Executive[1] titled Choose […]
Quality is Key to Being a Player in Lighting Control Specifications. Or is it?
Most B2B manufacturing professionals will tell you that you have to be among the best in terms of quality in order to become a part of a designer’s or owner’s short list. In fact, manufacturers have to achieve a certain “level” of quality (the same or better than competitive brands) or they will likely never […]
Opening the Door to Metal and Steel Door Specification Preference
Metal and steel doors have been used in a number of different commercial buildings for years. Currently, out of over 500,000 projects going on right now, 13% contain specifications for those products (per ConstructConnect™). There are many options architects have when selecting the type and brand of metal or steel door they specify. According Steel […]
How Architects Specify Acoustical Ceiling Products
In order for manufacturers to get their product specified, they must begin to understand more about how architects or designers select and specify products. Learning how the specification process works can help a manufacturer provide the architects and specifiers with the key information they need to get their brand in the building specifications, or better […]
How Manufacturers of Interior Lighting Should Play the Specification Game
The rapidly changing and complex B2B marketplace today makes it difficult for manufacturers to know where to focus their marketing efforts. Complexity also makes measuring actual brand preference within the design market difficult. Take interior lighting products. Architects and interior designers have many choices when it comes to the brand and lighting options. It used […]
Getting Wood Doors on the “Preferred” List of Brands in Your Designers’ Specification
Designers have many brands to choose from when selecting a brand of wood door to specify for a particular project. In fact, according to Allied Market Research, the interior wooden door market is driven by advancements such as eco-friendly doors, a surge in residential and non-residential construction, and increased expenditure on home remodeling in the […]
Take a Peek into How Specification Analysis Helps Vinyl Windows Manufacturers Manage Market Shifts
When it comes to brand selection for vinyl windows, architects have many choices —sometimes too many. While many of the vinyl window specifications are written with very detailed performance requirements, there are usually a number of major manufacturers who can meet those requirements. The brand and product choices that architects ultimately make are dependent on […]
Influencing the Designer’s Selection in Textile Wall Finishes
Designers and architects make millions of decisions on products when it comes to designing new buildings or during major renovations. Many times, the decisions involve tradeoffs when balancing all the influencers’ needs. Do you put in a product that achieves the look you want? Should you select the product that best meets the building owner’s […]
Resilient Flooring: Taking the Right Path to Specification
Architects have thousands of choices to make when designing a building. On the other hand, they also make thousands of trade offs. However, there are always a few elements critical to them. Maybe it is something that is performance-based, such as HVAC or a roofing system; or maybe aesthetics are prominent, such as the flooring […]