Magic Carpet Ride

Alibaba does not allow third parties to track its sales conversion information. In fact, tracking data on Alibaba is only accessible to companies that sign up to use its Alimama tech stack.  eMarketer says Alibaba will account for 31.9 percent of digital ad revenues in China this year. Alibaba expects revenues to grow between 45% and 49% during the fiscal year that ends in March 2018. But, if you are wondering what holds the company together, look no further than data. Larry Dignan breaks it down for you and we should all take note: Alibaba CFO Maggie Wu says 60 percent of the company revenues are now derived from its advertising platform. In fact, advertising inventory on Alibaba always comes bundled with its own ad tech products. And how do you serve yours? Read the story here.